Giselle Lopes Bandeira

15+ years experience in creative strategy, integrated marketing, and branding. Managing teams & projects, providing creative solutions for business growth.

Contact:
+1.925.997.2230
gisellelopesb@gmail.com

Experience

Technology Marketing & Communications at Accenture

2017 – Present San Francisco, CA

I joined Accenture as part of the DayNine acquisition. I oversee the Creative Services and Web for the
Accenture DayNine group, helping organizations transform their employee experience and financial
management systems with Workday.

Senior Marketing Manager – Creative, Branding and Web at DayNine Consulting

2014 – 2017 Pleasanton, CA

Responsibilities:
• Concept, development and management of the global brand and website with a focus on innovation
and branding standards
• Led cross-functional teams of stakeholders, writers, designers, web developers, videographers and
agencies to create and execute marketing programs
• Managed budget and projects, collaborating with customer marketing, events, demand gen, sales, and
people solutions teams to deliver innovative and high-quality assets
• Development of email and landing page templates, and optimization of marketing automation
processes and campaigns
• Managed multiple digital marketing channels, social media, SEO, digital content strategy/development
• Measured and reported performance of digital marketing campaigns

Founder at Papel Design – Branding & Marketing Agency

2004 – 2014 Goiania, Brazil

• Founded an agency specialized in marketing, branding and creative solutions to Fortune 500 & startups
in Brazil, implementing innovative strategies across a broad range of media (TV, radio, print & web)
• Provided brand strategies, creative direction and marketing programs, presenting the worth of creative
ideas to achieve effective results
• Managed budget, design team, contractors, and multiple projects from concept to completion to ensure
efficient outcomes

Creative Director at KRT Marketing

2012 – 2013 Lafayette, CA

• Concept and development of digital marketing campaigns for career sites (PG&E, DaVita, BrightHouse,
UHG, CH2M Hill); brand strategy for P&G new hires; assets for Hitachi and Intelligent Licensing

Entrepreneur at Residential | Home Decor | Stationery Wholesale

2002 – 2007 Goiânia, Brazil

• Built, sold, rent and managed over 25 residential properties
• Founded Papel Design, a greeting card and invitation company. Illustrated all products, participated in trade shows, managed inventory, sales and nationwide distribution, created online marketing campaigns and social media strategies
• Founded Complemento, a home decor and rug retailer. Supervised inventory and sales, demonstrated strong leadership, team building and management abilities

Product Marketing and Design at Papyrus / Schurman Fine Papers

1999 – 2002 San Francisco, CA

• Conceptualized and designed seasonal marketing campaigns for 170 nationwide retail stores
• Designed wholesale stationery products
• Directed product photo-shoot, attended press check, created sales presentation, catalog, and website

Marketing Research Director at GMA – Marketing & Research Consultants

1996 – 1998 Mill Valley, CA

• Elaborated questionnaires, conducted marketing research, coordinated teams, managed database, created PowerPoint presentations and produced reports for nationwide Convention Bureaus on travel and tourism industry.

Education

MBA Integrated Marketing, Advertising and Communication at Universidade Gama Filho

2011 – 2012 São Paulo, Brazil

Bachelor’s degree, Graphic Design and Computer Graphics at Platt College

1996 – 1998 San Francisco, CA

Bachelors Degree in Computer Science at Universidade de Marília (UNIMAR)

1992 – 1996 Marília, Brazil

Bachelor of Fine Arts (BFA), Design and Visual Communications at Universidade Federal de Goiás (UFG)

1992 – 1993 Goiânia, Brazil

Awards

Best Design for Retail, Sindidoor Propaganda

First and second place

Best Design for Products & Services, Sindidoor Propaganda

Top three

Concept and Design Competition, Capps at Platt College San Francisco

Winner

Exhibitions

UFG Special Collection Vernissage

Espaço Cultural CEF Anápolis, Brazil

Acrylic paintings, expressionism abstract

Clients

PG&E, P&G, United Health Group, Hitachi, Coca-Cola, DaVita, CH2M Hill, Saint Mary's College, Carpenter

Skills

IllustratorPhotoshopInDesignDreamweaverHTMLPowerPointWeb DesignSEOSocial MediaCRMPardotWordPressEmail MarketingBasecampOfficeVideo Production